North House
A full identity system for a boutique interiors studio, built around warm typography, understated materials, and a flexible visual language for print and web.
Designer Portfolio
Bold systems for brands with a point of view.
Alex Morgan is a multidisciplinary designer shaping identities, publications, and digital experiences with clarity, restraint, and memorable typography.
Currently
Available for freelance commissions, brand refreshes, art direction support, and select long-term collaborations.
Selected Work
Minimal gallery, maximum intent.
A focused selection of recent projects across branding, editorial design, and digital direction. Each piece balances concept, structure, and tactile visual tone.
Common Journal
An editorial redesign for an independent culture publication, introducing a sharper grid, expressive headlines, and a more deliberate rhythm across long-form features.
Morrow Studio
A portfolio website for a furniture practice, pairing restrained navigation with oversized product storytelling and a calm, material-led interface.
About
Thoughtful design with an editorial eye.
Alex Morgan is a designer based in London, working across identity, art direction, and digital experiences. The practice centers on creating visual systems that feel both refined and useful—designed to hold attention without excess.
With a background in publication design and brand storytelling, Alex brings a strong sense of hierarchy, pacing, and tone to every project. The result is work that feels composed, contemporary, and built to last.
Contact
Looking for a designer who values precision, presence, and restraint?
For new projects, portfolio requests, or collaboration inquiries, reach out directly. Replace the sample links below with your preferred contact details.